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Student Learning Guide to accompany Effective Marketing
Student Learning Guide to accompany Effective Marketing
Author: William G. Zikmund
This comprehensive learning guide reinforces the major topics in each chapter through the use of the following study tools: chapter summaries, vocabulary-building exercises, true-false and multiple choice questions, and critical thinking activities. In addition, crossword puzzles using key terms from each chapter help reinforce the definitions...  more »
ISBN-13: 9780324064506
ISBN-10: 0324064500
Publication Date: 2/14/2001
Pages: 400
Edition: 3
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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