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Study Guide to accompany Marketing
Study Guide to accompany Marketing
Author: Roger A. Kerin, Eric N Berkowitz, Steven W. Hartley, William Rudelius
The Study Guide enables the students to learn and apply marketing principles instead of simply memorizing facts for an examination. The Study Guide includes chapter outlines for student note-taking, sample tests, critical thinking questions, and flash cards.
ISBN-13: 9780072828917
ISBN-10: 0072828919
Publication Date: 4/8/2005
Pages: 700
Edition: 8
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Members Wishing: 0
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