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The Stuff You Can't Bottle: Advertising for the Global Youth Market
The Stuff You Can't Bottle Advertising for the Global Youth Market
Author: King Adz
How to create great youth advertising campaigns in an environment where the medium is no longer the messageYou can?t bottle it, you can?t Google it. The only way for brands to connect with the Internet-savvy, networked youth of today is to get involved with the cultures and subcultures that make up their world. Through eighty-eight topics, King ...  more »
ISBN-13: 9780500290750
ISBN-10: 050029075X
Publication Date: 5/1/2013
Pages: 352
Edition: 1
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Publisher: Thames & Hudson
Book Type: Paperback
Members Wishing: 0
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