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Successful Product Management (Marketing in Action)
Successful Product Management - Marketing in Action
Author: Stephen Morse
This guide focuses on the skills and techniques required by the product manager. It offers a practical approach to the product management system, covering such key tasks as product strategy, planning, the development of products, marketing, profitability and branding. Detailed examples and checklists used throughout the text aim to guide those m...  more »
ISBN-13: 9780749411299
ISBN-10: 0749411295
Pages: 130
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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