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Book Reviews of Sun Tzu Strategies for Winning the Marketing War: 12 Essential Principles for Winning the War for Customers

Sun Tzu Strategies for Winning the Marketing War: 12 Essential Principles for Winning the War for Customers
Sun Tzu Strategies for Winning the Marketing War 12 Essential Principles for Winning the War for Customers
Author: Gerald A. Michaelson, Steven W. Michaelson, Gerald Michaelson, Steven Michaelson
ISBN-13: 9780071427319
ISBN-10: 0071427317
Publication Date: 10/20/2003
Pages: 200
Rating:
  • Currently 4/5 Stars.
 2

4 stars, based on 2 ratings
Publisher: McGraw-Hill
Book Type: Paperback
Reviews: Amazon | Write a Review

Book Reviews submitted by our Members...sorted by voted most helpful

reviewed Sun Tzu Strategies for Winning the Marketing War: 12 Essential Principles for Winning the War for Customers on + 76 more book reviews
Good information. Some of the strategies and techniques may be familiar but I liked how they've been connected to the philosophy of Sun Tzu. That connection makes the strategies more memorable and therefore more useful to me.