Search -
Supporting the Decision to Join: What Association Boards Should Know and Do About Membership and Affiliation
Supporting the Decision to Join What Association Boards Should Know and Do About Membership and Affiliation Author:James Dalton Inspire your board to drive member loyalty through intelligence-based decision making.Third in the blockbuster companion series that includes The Decision to Join and The Decision to Volunteer, this brand new, leader-friendly title provides the intelligence your board needs to drive member loyalty, and engage in strategic ... more »deliberation and intelligence-based decision making. It's grounded in sound research mined from the 2007 ASAE & The Center study. Author James Dalton studied the responses for board-level implications then added his authoritative insights. As a result you get the know-how to inspire value proposition dialogue and membership strategy in your board members. Take a sneak peek at this valuable new resource through these two takeaways:
Member involvement drives loyalty--a measure of involvement should be an organizational performance metric;
Board members should check the assumption that their views reflect those of rank and file members--they could be very surprised.
Clearly this is a resource containing intelligence-based research--buy it for your board members today. No board member should fulfill his or her role without it.« less