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Survey Research: In-Person, Mail, Telephone and Web Methods
Survey Research In-Person Mail Telephone and Web Methods Author:Joseph J. Leon, Wayne C. Brown, Libby O. Ruch, Thomas E. Johnson This book is written in a user friendly style for persons and organizations (business, government and non-profits) wanting to write and/or execute a valid survey or wanting a grounding in survey research methods. Example survey question formats, cover letters and survey designs for each method are provided.