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Sway: The Irresistible Pull of Irrational Behavior
Sway The Irresistible Pull of Irrational Behavior
Author: Ori Brafman, Rom Brafman
Why are we more susceptible to falling in love when we feel we are in danger? — How was a Harvard Business School professor able to convince a student to pay 208 dollars for a twenty-dollar bill? — What caused the head of safety at KLM Airlines to disregard his training and the rules of aviation, leading to the deadliest airline crash in history? ...  more »
ISBN-13: 9780385524384
ISBN-10: 0385524382
Publication Date: 6/3/2008
Pages: 224
Rating:
  • Currently 3.6/5 Stars.
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3.6 stars, based on 10 ratings
Publisher: Currency
Book Type: Hardcover
Other Versions: Paperback, Audio CD
Members Wishing: 0
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reviewed Sway: The Irresistible Pull of Irrational Behavior on + 44 more book reviews
I found it interesting, but written to the popular/lay reader. Understanding that it is a slim volume, I still wanted more substance.


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