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TM, Trademarks Designed by Chermayeff Geismar
TM Trademarks Designed by Chermayeff Geismar
Author: Ivan Chermayeff, Tom Geismar, Steff Geissbuhler, Thomas H. Geismar, Geismar Inc.
The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Librar...  more »
ISBN-13: 9781568982564
ISBN-10: 1568982569
Publication Date: 10/1/2000
Pages: 288
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Publisher: Princeton Architectural Press
Book Type: Hardcover
Members Wishing: 2
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