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TV Advertising; Business, Technology, and Systems
TV Advertising Business Technology and Systems
Author: Lawrence Harte
This book covers the TV advertising industry, how TV ad systems work, advertising economics, advanced TV advertising options, and TV advertising systems are evolving into targeted interactive marketing networks. Between 2004 and 2010, over 1/3rd of money budgeted on television advertising campaigns ($17 billion per year in the United States) had...  more »
ISBN-13: 9781932813319
ISBN-10: 1932813314
Publication Date: 10/22/2010
Pages: 224
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Publisher: Althos
Book Type: Paperback
Members Wishing: 0
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