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From the back of the book.
"Shows young people, old people, business people, and stuck in the mud people how to generate creative ideas that work.
Tha ability to run a good idea into a great reality is a vital ingredient in achieving success. In it only takes one, John Emmerling offers an innovative, exciting, and proven method for taking your idea from a first faint flash to a fabulous finish. In this remarkable book, filled with exercises, charming cartoons, and quizzes, Emmerling explains the step of his incredibly effective S.T.R.I.K.E. process: