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Search - Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers

Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
Targeted How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
Author: Mike Smith
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, p...  more »
ISBN-13: 9780814434994
ISBN-10: 0814434991
Publication Date: 11/19/2014
Pages: 240
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Publisher: AMACOM
Book Type: Hardcover
Other Versions: Audio CD
Members Wishing: 0
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