Don't Think of an Elephant: Know Your Values and Frame the Debate--The Essential Guide for Progressives
Don't Think of an Elephant Know Your Values and Frame the DebateThe Essential Guide for Progressives Author:George Lakoff Dont Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wings stranglehold on political dialogue in the United States. Author George Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressive... more »s hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate. Lakoffs years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests. Dont Think of an Elephant! is the definitive handbook for understanding and communicating effectively about key issues in the 2004 election, and beyond. Read it, take actionand help take America back. About the Author George Lakoff is the Richard and Rhoda Goldman Professor of Cognitive Science and Linguistics at the University of California, Berkeley, and is a founding senior fellow at the Rockridge Institute. He is one of the worlds best-known linguists. Since the mid-1980s he has been applying cognitive linguistics to the study of politics, especially the framing of public political debate. He is the author of the influential book, Moral Politics: How Liberals and Conservatives Think, (2nd edition, 2002). His other books include Women, Fire, and Dangerous Things: What Categories Reveal About The Mind (1987), Metaphors We Live By (1980; 2003) [with Mark Johnson], More Than Cool Reason (1989) [with Mark Turner], Philosophy in the Flesh: The Embodied Mind and Its Challenge To The Western Tradition (1999) [with Mark Johnson], and Where Mathematics Comes From: How the Embodied Mind Brings Mathematics Into Being (2000) [with Rafael Núñez].« less
Brett A. reviewed Don't Think of an Elephant: Know Your Values and Frame the Debate--The Essential Guide for Progressives on + 9 more book reviews
Helpful Score: 3
In a nutshell, the perfect guide for how progressives and liberals should act. Only request this book if you plan on passing it along after you've read it. Lakoff's message must be spread far and wide.
Charles V. reviewed Don't Think of an Elephant: Know Your Values and Frame the Debate--The Essential Guide for Progressives on + 2 more book reviews
Helpful Score: 1
Demystifies how we got here - a careful, deliberate use of language on the part of the right to make dissent, even rational thought, quite difficult. Luckily, it ends with a how-to section for the progressives to re-frame the debate. Lakoff offers terms and phrases to use to counter all the inuendo used to control and limit discussion.
The most lucid laying out of the differences between conservatives and progressives (which is why I stopped half way through - I didn't want the lucidity to be sullied). I'm not sure of his dichotomy of strict father/nurturing parent can explain everything, but it does enough.