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The Third Screen: Marketing to Your Customers in a World Gone Mobile
The Third Screen Marketing to Your Customers in a World Gone Mobile
Author: Chuck Martin
The television allowed companies to send ads directly to consumers' living rooms, and the computer allowed them to start interacting with their customers. The third screen--the mobile device--changes the game in an even more revolutionary way. Author Chuck Martin explains how in this age of the smartphone and now the tablet era the nature of mar...  more »
ISBN-13: 9781857885644
ISBN-10: 1857885643
Publication Date: 5/16/2011
Pages: 256
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Publisher: Nicholas Brealey Boston
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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