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The Third Screen: Marketing to Your Customers in a World Gone Mobile, Completely Revised and Updated Edition
The Third Screen Marketing to Your Customers in a World Gone Mobile Completely Revised and Updated Edition
Author: Chuck Martin
"Anyone interested in the evolution of consumer behavior and the adoption of new technologies will appreciate the clarity of Martin's prose and the breadth of his vision."?Publishers Weekly"Marketing is ever-changing and The Third Screen mirrors the future of marketing. If you are new to mobile, this book makes sure you get it right!"?Jeffrey Ha...  more »
ISBN-13: 9781857886238
ISBN-10: 1857886232
Publication Date: 10/14/2014
Pages: 256
Edition: Rev Upd
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Publisher: Nicholas Brealey America
Book Type: Paperback
Members Wishing: 0
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