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The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans and Tubes
The Total Package The Evolution and Secret Meanings of Boxes Bottles Cans and Tubes Author:Thomas Hine Exploring the evolution of packaging throughout history with an eye to the profound and absurd, a cultural critic describes the exploits of hucksters, psychologists, and engineers who have made the modern American package a dominant form of commercialism. 17,500 first printing.