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The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers
The Total Package The Secret History and Hidden Meanings of Boxes Bottles Cans and Other Persuasive Containers
Author: Thomas Hine
In this fascinating excursion through popular culture and marketing history, design critic Thomas Hine decodes the secret language of packaging -- and explains the many subtle ways that boxes, bottles, and cans persuade us to spend our hard-earned money. Tracing the art and science of package design from its emergence late last century to today'...  more »
ISBN-13: 9780316365468
ISBN-10: 0316365467
Publication Date: 8/25/1997
Pages: 304
Rating:
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4.2 stars, based on 3 ratings
Publisher: Back Bay Books
Book Type: Paperback
Members Wishing: 0
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