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Tourism in Action
Tourism in Action
Author: John Ward
Aiming to stimulate interest in the workings of the tourist industry, this book provides case studies to demonstrate how principles are put into practice. Each study features a different sector or aspect of tourism in operation, and explores how organizations begin, develop and change. Ideas about marketing, customer relations and education and ...  more »
ISBN-13: 9780748711802
ISBN-10: 0748711805
Pages: 192
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Publisher: Trans-Atlantic Publications
Book Type: Paperback
Members Wishing: 0
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