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Tourism and Generation Y
Tourism and Generation Y
Author: Pierre J Benckendorff, Gianna Moscardo, Donna Pendergast
Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. Referring to the current generation of young people, the label attributes to this generation modes of behaviour, values and attitudes distinct from previous generations. This book looks at Generation Y in a tourism cont...  more »
ISBN-13: 9781845936013
ISBN-10: 1845936019
Publication Date: 4/12/2009
Pages: 184
Edition: First
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Publisher: CABI
Book Type: Hardcover
Members Wishing: 0
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