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Tqm for Sales and Marketing Management (McGraw-Hill TQM)
Tqm for Sales and Marketing Management - McGraw-Hill TQM
Author: James W. Cortada
With good management practices firmly embedded in their manufacturing operations, cutting edge companies are looking to get the total job done, across all departments, including sales and marketing. This clear, realistic guide presents all the issues, answers, and concrete working examples needed to apply TQM to any firm's sales and marketing pr...  more »
ISBN-13: 9780070237520
ISBN-10: 0070237522
Pages: 240
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Publisher: Mcgraw-Hill
Book Type: Hardcover
Members Wishing: 0
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