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Trade-Off: Why Some Things Catch On, and Others Don't
TradeOff Why Some Things Catch On and Others Don't
Author: Kevin Maney
A Fresh and Important New Way to Understand Why We Buy — — Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? — The answer lies in the ever-present tension between fidelity (the quality of a consumer’s exp...  more »
ISBN-13: 9780385525947
ISBN-10: 038552594X
Publication Date: 9/15/2009
Pages: 240
Rating:
  • Currently 4/5 Stars.
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4 stars, based on 1 rating
Publisher: Broadway Business
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 1
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