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Trading Up: The New American Luxury
Trading Up The New American Luxury
Author: Michael Silverstein, Neil Fiske
A fascinating look at why millions of consumers are "trading up" to premium goods, and how companies can profit from this phenomenon. — Middle-market consumers have more discretionary income than ever before and are willing to pay extra for "new luxury" goods and services-items that deliver higher quality, technical advantages, and superior perfo...  more »
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ISBN-13: 9781591840138
ISBN-10: 1591840139
Publication Date: 10/13/2003
Pages: 320
Rating:
  • Currently 3.5/5 Stars.
 8
3.5 stars, based on 8 ratings
Publisher: Portfolio
Book Type: Hardcover
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