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Transmedia: One Story--Many Media
Transmedia One Story--Many Media
Author: Tom Dowd
Transmedia is a practical primer on the conceptualization, structuring, writing, execution, management, and marketing of a transmedia property that exists in multiple forms of media and shares a single interwoven story. Thus far, creatives and producers have focused on single areas of production?motion pictures, television, or video games. For t...  more »
ISBN-13: 9780240824116
ISBN-10: 0240824113
Publication Date: 7/15/2013
Pages: 400
Edition: 1
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Publisher: Focal Press
Book Type: Paperback
Members Wishing: 0
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