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Can under Consumer Beh
Can under Consumer Beh
Author: Peter
Understanding Consumer Behaviour offers a unique, focused, integrative, strategic-marketing approach to the topic-specifically the way in which consumer behaviour is brought into the discussion of marketing strategy. Abundant use of current, student-friendly examples that effectively tie-in and illustrate the theories presented.
ISBN-13: 9780256170481
ISBN-10: 0256170487
Publication Date: 3/8/1996
Pages: 488
Edition: 1st Canadian ed
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Publisher: Irwin Professional Publishing
Book Type: Paperback
Members Wishing: 0
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