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Understanding Business Marketing and Purchasing
Understanding Business Marketing and Purchasing
Author: David Ford
This book is aimed at students, instructors, researchers and practitioners who need to understand the complexities of business markets and the management challenges they provide. It brings together the most significant and up to the minute work of the IMP group and their research colleagues. The third edition has been extensively revised and inc...  more »
ISBN-13: 9781861527691
ISBN-10: 1861527691
Publication Date: 12/15/2001
Pages: 585
Edition: 3
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Publisher: Cengage Lrng Business Press
Book Type: Paperback
Members Wishing: 0
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