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Understanding Business Markets
Understanding Business Markets
Author: David Ford
The aim of the second edition of Understanding Business Markets is to help students and managers to make sense of complicated business markets. Understanding Business Markets brings together a number of previously published articles by and for the Industrial Marketing and Purchasing Group.
ISBN-13: 9781861524362
ISBN-10: 1861524366
Publication Date: 2/1/1997
Pages: 578
Edition: 2
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Publisher: International Thomson Business Press
Book Type: Paperback
Members Wishing: 0
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