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Understanding Companies and Markets: A Strategic Approach
Understanding Companies and Markets A Strategic Approach Author:Bryan Lowes, Christopher Pass, Stuart Sanderson This path-breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm's choice of strategy and the market consequences of these strategic choices. — An ideal text for students of business strategy and indu... more »strial economics. A lecturer's manual is available free of charge to adopters.« less