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Search - Understanding Companies and Markets: A Strategic Approach

Understanding Companies and Markets: A Strategic Approach
Understanding Companies and Markets A Strategic Approach
Author: Bryan Lowes, Christopher Pass, Stuart Sanderson
This path-breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm's choice of strategy and the market consequences of these strategic choices. — An ideal text for students of business strategy and indu...  more »
ISBN-13: 9780631190998
ISBN-10: 0631190996
Publication Date: 9/27/1994
Pages: 320
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Publisher: Wiley-Blackwell
Book Type: Paperback
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