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Search -
United We Brand
United We Brand
Author:
Most executives know their company's values and brand message, but often they fail to make sure that everyone else knows them too. The result? A weak brand that conveys different messages inside the company-and out in the marketplace. — United We Brand offers a hands-on action plan for building a cohesive brand strategy from the ground up.... more »
Author:
Most executives know their company's values and brand message, but often they fail to make sure that everyone else knows them too. The result? A weak brand that conveys different messages inside the company-and out in the marketplace. — United We Brand offers a hands-on action plan for building a cohesive brand strategy from the ground up.... more »
ISBN-13: 9781578517985
ISBN-10: 1578517982
Publication Date: 4/4/2003
Pages: 192
Rating: ?
ISBN-10: 1578517982
Publication Date: 4/4/2003
Pages: 192
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Marketing & Sales >> Marketing >> General
- Business & Money >> By Publisher >> Harvard Business School Press >> Management
- Business & Money >> By Publisher >> Harvard Business School Press >> Marketing
