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Up Against the Wal-Marts: How Your Business Can Prosper in the Shadow of the Retail Giants
Up Against the WalMarts How Your Business Can Prosper in the Shadow of the Retail Giants
Author: Don Taylor, Jeanne Smalling Archer
Ten years ago, Up Against the Wal-Marts helped smaller businesses take on the corporate retailing empire. Now, with the giants bigger and more influential than ever, the underdogs have an even tougher struggle. The second edition of Up Against the Wal-Marts is here to help, with an updated focus on marketing and brand new ways to c...  more »
ISBN-13: 9780814402382
ISBN-10: 0814402380
Publication Date: 9/1994
Pages: 258
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Publisher: American Management Association
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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