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Value Creation in the Pharmaceutical Industry: The Critical Path to Innovation
Value Creation in the Pharmaceutical Industry The Critical Path to Innovation
Author: Alexander Schuhmacher, Markus Hinder, Oliver Gassmann
This practical guide for advanced students and decision-makers in the pharma and biotech industry presents key success factors in R&D along with value creators in pharmaceutical innovation. — A team of editors and authors with extensive experience in academia and industry and at some of the most prestigious business schools in Europe discusses in...  more »
ISBN-13: 9783527339136
ISBN-10: 3527339132
Publication Date: 3/28/2016
Pages: 508
Edition: 1
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Publisher: Wiley-VCH
Book Type: Hardcover
Members Wishing: 1
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