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Videogame Marketing and PR: Vol. 1: Playing to Win
Videogame Marketing and PR Vol 1 Playing to Win Author:Scott Steinberg The definitive guide to mastering the essentials behind making, marketing and promoting product to the world’s fastest-growing, most exciting entertainment business—the $13.5 billion computer and videogame industry—is finally here. Everything you need to play with the pros is right at your fingertips.