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WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace
WIKIBRANDS Reinventing Your Company in a Customer-Driven Marketplace
Author: Sean Moffitt, Mike Dover, Don Tapscott
Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands Launched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain ...  more »
ISBN-13: 9780071749275
ISBN-10: 0071749276
Publication Date: 12/17/2010
Pages: 320
Edition: 1
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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