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So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap
So You Want to Start a Business 8 Steps to Take Before Making the Leap
Author: Edward D. Hess, Charles F.
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Build the Successful Company You?ve Always Wanted to Own!
  • Avoid the 8 disastrous operational mistakes that kill new businesses
  • Walk step-by-step through the entire process of building a...  more »
  • Master 55 amazingly simple rules of business success
  • For every entrepreneur and potential entrepreneur...no previous business experience necessary!
  • Launch the winning business you?ve always wanted?or make more money in the business you?ve already started!
More than 5,000,000 new businesses are started each year?but 70% of them will fail. Now, two renowned experts on entrepreneurship identify the 8 ?killer mistakes? that cause most business failures?and give you the knowledge, tools, and hands-on advice to avoid them, so you can build a business that thrives.   Unlike other books on entrepreneurship, this book focuses on the crucial operational issues associated with consistent profitability. You?ll learn how to identify the right opportunities and customers; design winning products and services; set the right prices; overcome customer inertia; avoid common day-to-day management mistakes; find and keep good employees; and finally, smoothly manage growth.   Throughout, the authors draw on real life entrepreneurial experiences, case studies, and leading-edge research. There?s nothing theoretical here: This is fast-paced, 100% practical advice you can use to make your business dreams and goals come true?starting right now.   What really makes a successful entrepreneur? What they do, how they act...and how to find your best path to business success   Get the 3 ?Ws? right from the start What will you sell, who will buy it?and why will they buy it?   55 simple, indispensable rules for success What you must know about customers, competitors, and your employees   The art and science of managing people, operations, and growth Create processes, set priorities, maximize quality, measure people?and improve every day
ISBN-13: 9780137126675
ISBN-10: 0137126670
Publication Date: 8/30/2008
Pages: 224
Edition: 1
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Publisher: FT Press
Book Type: Paperback
Members Wishing: 0
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