We see that javascript is disabled or not supported by your browser - javascript is needed for important actions on the site. Read more

What's New - Home - Login

Member $avings: $81,593,045.86 | Books Available: 786,939 | Members Online: 301

Swap Used Books - Buy New Books at Great Prices!

How To Swap Books Sign Up Search submenu

PBS Market (New Books)

Gift Buying Guide

Book Browser Advanced Search Books Posted Today Member Book Reviews Award Winning Books NYT Best Sellers Amazon Best Sellers Most Traveled Copies Club Wish List

Discussion Forums Book Lists

Club Lists My Book Lists My Watched Lists Create a List

Blog Donations

School Donation Program In Memory of... Military Donation Program Friends of PBS

Box-O-Books Maps The Eclectic Pen Fun Stuff

20 Questions Sudoku Bookmark Creator

Top 100

Requests Posts Swappers Referrers Reviewers

Pulse of PBS Spread The Word

Invite Friends Bookmarks Facebook Page Facebook App More Ways...

Photo Gallery Recipes Club Tag Cloud Member Testimonials

Help Center submenu

How To Swap Books Browse Help Docs Ask the Librarian PBS Member Icons Live Help

Kiosk

PBS Market (New Books) Go Shopping Buy Credits Buy PBS Money Upgrade Membership Gift Certificates Transfer Credits

Need Help?

Search - Web Dragons: Inside the Myths of Search Engine Technology (The Morgan Kaufmann Series in Multimedia Information and Systems)

Web Dragons Inside the Myths of Search Engine Technology - The Morgan Kaufmann Series in Multimedia Information and Systems
Author: Ian H. Witten, Marco Gori, Teresa Numerico

In the eye-blink that has elapsed since the turn of the millennium, the lives of those of us who work with information have been utterly transformed. Pretty well all we need to know is on the web; if not today, then tomorrow. It's where we learn and play, shop and do business, keep up with old friends and meet new ones. What makes it possible fo... more »r us to find the stuff we need to know? Search engines.

Search engines - "web dragons" - are the portals through which we access society's treasure trove of information. How do they stack up against librarians, the gatekeepers over centuries past? What role will libraries play in a world whose information is ruled by the web? How is the web organized? Who controls its contents, and how do they do it? How do search engines work? How can web visibility be exploited by those who want to sell us their wares? What's coming tomorrow, and can we influence it? We are witnessing the dawn of a new era, starting right now - and this book shows you what it will look like and how it will change your world.

Do you use search engines every day? Are you a developer or a librarian, helping others with their information needs? A researcher or journalist for whom the web has changed the very way you work? An online marketer or site designer, whose career exists because of the web? Whoever you are: if you care about information, this book will open your eyes - and make you blink.

About the authors:

Ian H. Witten is professor of computer science at the University of Waikato, where he directs the New Zealand Digital Library research project. He has published widely on digital libraries, machine learning, text compression, hypertext, speech synthesis and signal processing, and computer typography. A fellow of the ACM, he has written several books, including How to Build a Digital Library (2002) and Data Mining (2005), both from Morgan Kaufmann.

Marco Gori is professor of computer science at the University of Siena, where he leads the artificial intelligence research group. He is the Chairman of the Italian Chapter of the IEEE Computational Intelligence Society, a fellow of the IEEE and of the ECCAI, and former President of the Italian Association for Artificial Intelligence.

Teresa Numerico teaches network theory and communication studies at the University of Rome 3, and is a researcher in Philosophy of Science at the University of Salerno. Previously she was employed as a business development and marketing manager for various media companies, including the Italian branch of Turner Broadcasting System (CNN and Cartoon Network).

* Presents a critical view of the idea of funneling information access through a small handful of gateways and the notion of a centralized index--and the problems that may cause.

* Provides promising approaches for addressing the problems, such as the personalization of web services.

* Presented by authorities in the field of digital libraries, web history, machine learning, and web and data mining.

* Find more information at the author's site: webdragons.net.

ISBN-13: 9780123706096
ISBN-10: 0123706092
Publication Date: 11/3/2006
Pages: 288
Edition: 1
Rating:

0 stars, based on 0 rating

Publisher: Morgan Kaufmann
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review

Genres:

Back to the Top ↑

Search - Web Dragons: Inside the Myths of Search Engine Technology (The Morgan Kaufmann Series in Multimedia Information and Systems)

Loading...