A Whack on the Side of the Head: How You Can Be More Creative
A Whack on the Side of the Head How You Can Be More Creative Author:Roger von Oech Who is Heraclitus, and what is he whacking, you ask? Heraclitus was an ancient Greek philosopher, widely considered the world's first creativity teacher. The deck has 32 cards, each containing a "whack," or eye-opening exercise based on the epigrams of Heraclitus. They will spur creative thinking and allow you to look at a problem ... more »from a fresh perspective. Created by Roger von Oech, author of the best-selling book, A Whack on the Side of the Head and the Creative Whack Pack.« less
Roger von Oech's classic on creativity. Very visual with lots of illustrations. It was a little too "business-y" for my creative self, but if you're coming at it from that angle you might really like it.
Roger vonOech conducts creativity seminars for companies like Apple, CBS, Coca-Cola, GE, P&G ... This book is part of the CREATIVE WHACK PACK, which comes with creativity cards to stimulate discussion. Are great tool for brainstorming meetings and also staff meetings, when you want people to think outside the box. It makes business planning fun!
I read this because Mark Rosewater (of Magic the Gathering fame) recommended it in a number of his podcasts.
It's sort of a self-help book for people who want to be more creative. Or a study in the whys and wherefores of creativity. And if you're truly in a position where constantly reinventing your approach to become essentially institutionally (or even industrially) creative, this book has a lot of great approaches.
For the rest of us... It's nice to look back on when we're stumped about stuff, I suppose... But I'm not certain I take anything away from it directly. Maybe the next time I'm stumped on something it'll help, but in all honesty, it's been quite a while since I've been that kind of stumped. Perhaps rather than "more creative", what I truly desire in my own projects is "more artistry", which this book doesn't really address.
Anyway: it's got some nifty thoughts. It'll sit in the back of my mind for a while, and I probably won't trade the book away, so that I can come back to it in the future. It spoke truth, not shyster-ism, to me.