Roger von Oech's classic on creativity. Very visual with lots of illustrations. It was a little too "business-y" for my creative self, but if you're coming at it from that angle you might really like it.
Helpful when brainstorming by yourself...
Roger vonOech conducts creativity seminars for companies like Apple, CBS, Coca-Cola, GE, P&G ... This book is part of the CREATIVE WHACK PACK, which comes with creativity cards to stimulate discussion. Are great tool for brainstorming meetings and also staff meetings, when you want people to think outside the box. It makes business planning fun!
I read this because Mark Rosewater (of Magic the Gathering fame) recommended it in a number of his podcasts.
It's sort of a self-help book for people who want to be more creative. Or a study in the whys and wherefores of creativity. And if you're truly in a position where constantly reinventing your approach to become essentially institutionally (or even industrially) creative, this book has a lot of great approaches.
For the rest of us... It's nice to look back on when we're stumped about stuff, I suppose... But I'm not certain I take anything away from it directly. Maybe the next time I'm stumped on something it'll help, but in all honesty, it's been quite a while since I've been that kind of stumped. Perhaps rather than "more creative", what I truly desire in my own projects is "more artistry", which this book doesn't really address.
Anyway: it's got some nifty thoughts. It'll sit in the back of my mind for a while, and I probably won't trade the book away, so that I can come back to it in the future. It spoke truth, not shyster-ism, to me.
3 of 5 stars.
This book also has the Creative Whack Pack with it
Teaches how to think outside the box. Wild!
How to be a smarter thinker, student, businessperson, conversationalist. A lot of good intelligent advice about what goes on in one's mind when called upon to think. Some humor, fun illustrations, bright light bulbs. Trade paperback. Author Roger von Oech, Ph.D., is (1990) president of Creative Think, a consulting firm conducting creativity seminars for major corporations and organizations.