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Whatever Happened to Madison Avenue: Advertising in the '90s
Whatever Happened to Madison Avenue Advertising in the '90s
Author: Martin Mayer
From the author of "Madison Avenue, USA", this is an analysis of the health and prospects of the advertising industry. In an era of international conglomerates, price promotions run amok, and vast data banks that increasingly can identify who buys what - by name - advertising is an industry that must adapt or suffer. Martin Mayer's prescription ...  more »
ISBN-13: 9780316551540
ISBN-10: 0316551546
Pages: 256
Edition: 1st
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Publisher: Little Brown & Co (T)
Book Type: Hardcover
Members Wishing: 0
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