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Which Ad Pulled Best?: 50 Case Histories on How to Write and Design Ads That Work
Which Ad Pulled Best 50 Case Histories on How to Write and Design Ads That Work
Author: Philip Ward Burton, Scott C. Purvis
Which Ad Pulled Best? 9e is a brief book that serves as a supplement for the Principles of Marketing and Advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 80 recent ads, divided into 40 pairs. Students apply marketing ...  more »
ISBN-13: 9780844235141
ISBN-10: 0844235148
Pages: 160
Edition: 7
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Publisher: Ntc Business Books
Book Type: Paperback
Members Wishing: 0
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