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Which Ad Pulled Best?
Which Ad Pulled Best
Author: Philip Ward Burton, Scott C. Purvis
Which Ad Pulled Best? 9e is a brief book that serves as a supplement for the Principles of Marketing and Advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 80 recent ads, divided into 40 pairs. Students apply marketing ...  more »
ISBN-13: 9780844232928
ISBN-10: 0844232920
Publication Date: 2/27/1992
Pages: 220
Edition: 6th
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Publisher: McGraw-Hill Contemporary
Book Type: Paperback
Members Wishing: 0
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