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Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact
Whoever Tells the Best Story Wins How to Use Your Own Stories to Communicate with Power and Impact
Author: Annette Simmons
Most people have been conditioned to believe that business communication must be clear, rational, and objective, with no place for emotion or subjective thinking. Yet the most powerful, persuasive communication has a human element...often delivered simply and personally through the telling of stories. This book shows readers how to use person...  more »
ISBN-13: 9780814409145
ISBN-10: 0814409148
Publication Date: 5/16/2007
Pages: 240
Rating:
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Publisher: AMACOM
Book Type: Hardcover
Members Wishing: 4
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