Skip to main content
PBS logo
 
 

Search - Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales

Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales
Why Customers Really Buy Uncovering the Emotional Triggers That Drive Sales
Author: Linda Goodman, Michelle Helin
You can read every classic marketing book out there but if you don't understand the emotional triggers that drive your customers you're losing sales. Linda Goodman and Michelle Helin spoke with our customers using the emotional trigger research approach introduced in Why Customers Really Buy. The findings surprised us, destroyed some long...  more »
ISBN-13: 9781601630414
ISBN-10: 1601630417
Publication Date: 1/15/2009
Pages: 256
Edition: 1 Original
Rating:
  ?
0 stars, based on 0 rating
Publisher: Career Press
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2025 PaperBackSwap.com. All Rights Reserved.