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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Why It Sells Decoding the Meanings of Brand Names Logos Ads and Other Marketing and Advertising Ploys
Author: Marcel Danesi
Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global i...  more »
ISBN-13: 9780742555457
ISBN-10: 0742555453
Publication Date: 10/28/2007
Pages: 220
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Publisher: Rowman & Littlefield Publishers, Inc.
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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