Search - Wine, Food, and Tourism Marketing (Journal of Travel & Tourism Marketing, Vol. 14, Numbers 3/4 2003) (Journal of Travel & Tourism Marketing, Vol. 14, Numbers 3/4 2003)

Wine Food and Tourism Marketing - Journal of Travel & Tourism Marketing, Vol. 14, Numbers 3/4 2003
Author: Michael Hall, Colin Hall

Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for ana...  more »lyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks. Equally valuable as a professional resource for practitioners and as a textbook for upper-level and graduate students in tourism, hospitality, and wine and food studies, Wine, Food, and Tourism Marketing examines the importance of food and wine tourism to rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily adapted and applied to a wider range of wine tourism settings. Tourism marketing researchers and academics address vital issues such as the importance of collective marketing strategies, viticulture, design factors for online tourism information, and the use of food images in promotional material and positioning strategies.  « less

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ISBN-13: 9780789001061
ISBN-10: 0789001063
Publication Date: 1/19/2004
Pages: 176
Edition: 1
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Publisher: Routledge
Book Type: Paperback
Members Wishing: 0
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