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Wine Marketing and Sales: Success Strategies for a Saturated Market
Wine Marketing and Sales Success Strategies for a Saturated Market
Author: Liz Thach Ph.D., Janeen Olsen Ph.D, Paul Wagner
The 2007 Gourmand Award winner for BEST INTERNATIONAL WINE BOOK FOR PROFESSIONALS, this comprehensive text provides an indepth, hands-on approach to wine marketing and sales. Authored by leading wine marketing professors and Napa s most respected wine marketing and communication consultant, this new work covers the total range of the wine market...  more »
ISBN-13: 9781934259450
ISBN-10: 1934259454
Publication Date: 12/24/2009
Pages: 360
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Publisher: Wine Appreciation Guild
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 2
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