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Wine Marketing & Sales
Wine Marketing Sales
Author: Paul Wagner, Liz Thach, Janeen Olsen
How can a small winery possibly compete with the marketing ware chests of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. Many have succeeded at it. And by being educated so can the owner of even the newest and smallest startup. — This completely revised and updated edit...  more »
ISBN-13: 9781934259252
ISBN-10: 193425925X
Publication Date: 9/30/2010
Pages: 400
Edition: 2nd edition
Rating:
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Publisher: Wine Appreciation Guild
Book Type: Hardcover
Members Wishing: 1
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