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Winning in Emerging Markets: A Road Map for Strategy and Execution
Winning in Emerging Markets A Road Map for Strategy and Execution
Author: Tarun Khanna, Krishna G. Palepu
The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice. — The authors argue that the primary exploitable ch...  more »
ISBN-13: 9781422166956
ISBN-10: 1422166953
Publication Date: 4/28/2010
Pages: 272
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Publisher: Harvard Business Press
Book Type: Hardcover
Members Wishing: 2
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