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Winning the Marketing War: A Field Manual for Business Leaders
Winning the Marketing War A Field Manual for Business Leaders
Author: Gerald A. Michaelson
Winning the Marketing War combines the best of military strategy and the best of marketing strategy into an operations manual for business leaders. It summarizes and integrates the strategic advice of such legendary figures as Sun Tzu, Julius Caesar, Niccoló Machiavelli, Frederick the Great, Napoleon Bonaparte, Carl von Clausewitz, Mao Tse-...  more »
ISBN-13: 9780819157812
ISBN-10: 0819157813
Pages: 320
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Publisher: Pressmark Intl
Book Type: Paperback
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