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Wired Marketing: Energizing Business for e-Commerce
Wired Marketing Energizing Business for eCommerce Author:Glenn Hardaker, Gary Graham Wired Marketing provides a unique mix of strategic and technical knowledge for students on marketing-related courses and professionals working in the field of Internet marketing. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of e-Commerce on the Wor... more »ld Wide Web. The text is based around four main themes: marketing transformation, interactive marketing processes, the e-Commerce customer, and marketing Internet tools.« less