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Wizard! : Harry Potter's Brand Magic (Great Brand Stories series)
Wizard Harry Potter's Brand Magic - Great Brand Stories series
Author: Stephen Brown
Harry Potter fans, consumer researchers, and marketers learn about the enchanting brand in this analysis, from its magical arrival on the book scene in 1997 to its multibillion-dollar net worth and penetration of the media world today. Fascinating insight is provided into the unconventional marketing techniques employed by Potter marketers that ...  more »
ISBN-13: 9781904879305
ISBN-10: 1904879306
Publication Date: 10/1/2005
Pages: 192
Rating:
  • Currently 4.5/5 Stars.
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4.5 stars, based on 1 rating
Publisher: Cyan Communications
Book Type: Paperback
Members Wishing: 0
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